GEO / AI Audit: analyse your visibility in ChatGPT, Gemini, Perplexity and AI search engines
Your company may be visible on Google but invisible in answers generated by ChatGPT, Google Gemini, Perplexity, Claude, Grok or Copilot. A GEO / AI audit identifies why and shows how to become a clearer, more credible and more recommendable source.
Why a GEO audit has become essential
Visibility on Google remains important, but it is no longer enough. A growing part of client decision-making now begins in conversational environments: ChatGPT, Gemini, Perplexity, Claude, Grok or Microsoft Copilot.
Users no longer look only for a list of websites. They ask questions, request comparisons, look for recommendations or try to understand which provider to choose. The first perception of your company may therefore be formed before the user even visits your website.
A GEO / AI audit helps you understand whether your company is present, absent or misinterpreted in these new search journeys. It is not a classic SEO audit. It is an analysis of your ability to be understood and used as a source by answer engines.
For a service business, specialist firm, local SME or independent professional, this analysis is strategic. If AI systems recommend your competitors instead of you, it does not necessarily mean they are better. It may simply mean their content is clearer, better structured and easier to use.
A GEO audit does not only check your keywords
GEO does not work like simple keyword-density optimization. AI search engines analyse content, entities, relationships between pages, authority signals and a website’s ability to answer a question clearly.
A website may therefore contain a lot of content and still be weak from a GEO perspective. On the other hand, a better structured, more precise and more coherent website can be much easier to reuse in generated answers.
The audit detects the invisible barriers that prevent your site from being cited or recommended.
Structure
Are your pages organised to answer the questions of both clients and AI search engines clearly?
Authority
Does your website show enough expertise, method, proof and consistency?
Extraction
Can your content be easily cited, summarised or used as a source in an AI-generated answer?
Audit across ChatGPT, Gemini, Perplexity, Claude, Grok and Copilot
A serious GEO audit is not limited to ChatGPT. Search behaviour is now spread across several environments, each with its own logic and sources.
ChatGPT is often used to explore solutions and compare options. Google Gemini is increasingly integrated into the Google ecosystem. Perplexity works as a source-based answer engine with visible citations. Claude is used for deeper analysis. Grok is developing within the X ecosystem. Copilot supports professional workflows connected to Microsoft.
These platforms do not always produce the same answers. Your brand may appear in one of them, be absent from another or be described imprecisely elsewhere. The audit identifies these gaps.
Presence
Is your company cited when users ask for recommendations related to your services?
Perception
How do AI systems describe your activity, expertise, location and positioning?
Opportunities
Which pages, queries and content assets can improve your presence in AI-generated answers?
Why a company can be invisible in AI-generated answers
In most cases, AI invisibility is not caused by a lack of content, but by a lack of readability. AI search engines need to quickly understand what you do, for whom, in which market, with which method and why your source is reliable.
Generic content, overly commercial pages, poorly structured text, weak FAQs or insufficient expertise signals all reduce the probability of being reused in an AI-generated answer.
A GEO audit identifies these blockers before you launch a content strategy or a broader website redesign.
Complete structure of a GEO / AI audit
Our audit follows a progressive methodology. The goal is not to produce a theoretical report, but to identify the priorities that can genuinely improve your visibility in AI search engines and strengthen your website.
Strategic queries
We identify the questions, comparisons and transactional queries your clients may ask in AI search engines.
AI visibility tests
We test your presence in ChatGPT, Gemini, Perplexity, Claude, Grok and Copilot for priority queries.
Content analysis
We assess clarity, structure, depth, FAQs, citable blocks and editorial consistency.
Entity analysis
We check whether your activity, services, expertise, brand and target areas are clearly defined.
Digital authority
We analyse trust signals, methodology, proof, expert content and overall website consistency.
GEO roadmap
You receive a clear roadmap: pages to optimize, content to create, priorities and concrete actions.
Why a GEO audit also improves SEO and conversions
A GEO audit is not only useful for appearing in AI systems. It also improves the overall quality of your website, because readability criteria for AI engines often overlap with clarity criteria for human users.
A better structured page is easier to understand. A useful FAQ reduces objections. A stronger content hierarchy improves mobile reading. Stronger expertise signals build trust. More coherent internal linking helps Google, AI systems and visitors.
This is why a GEO audit can improve several dimensions at once: SEO, GEO, UX, conversion, credibility and Google Ads performance.
Example: a website visible on Google but absent from AI answers
A company may have a website online, some Google rankings, active advertising campaigns and yet never be mentioned in ChatGPT or Perplexity when a user searches for a provider in its field.
In this case, the audit often shows that pages are too focused on commercial presentation and not enough on precise answers. Services are not defined clearly enough. Locations are not explicit. The method is not explained. Proof is weak. The content does not contain enough reusable passages.
The audit then helps transform a website that is merely “present” into a website that is truly “understandable”. This is a major difference.
Who needs a GEO / AI audit?
A GEO audit is designed for companies that want to anticipate the evolution of search and avoid becoming invisible in new answer environments.
Service SMEs
To clarify the offer, strengthen service pages and become more visible in AI-assisted searches.
Specialist firms
To demonstrate expertise, structure content and build trust before the first contact.
Freelancers & consultants
To make a positioning, expertise and specific added value easier to understand.
B2B companies
To answer comparative queries, strengthen authority and support longer decision cycles.
Local businesses
To appear in contextual searches linked to a location, service or local recommendation.
Websites in redesign
To integrate GEO logic before rebuilding pages, architecture and content.
GEO audit for Lausanne, Vevey, Montreux and Switzerland
A GEO audit must include the local dimension. Users may ask an AI engine which agency to choose in Lausanne, which provider to contact in Vevey, which solution to compare in Montreux or which expert to select in a given region.
In this context, adding city names is not enough. Pages must clearly connect services, client needs, proof, locations and proximity signals. This coherence helps Google, AI search engines and visitors.
We therefore analyse content with a progressive local logic: Lausanne first, then Vevey, Montreux and Switzerland as the broader market.
What you receive after a GEO / AI audit
An audit only has value if it helps you act. That is why the deliverable must be clear, prioritised and usable.
Diagnosis
A snapshot of your AI visibility, content quality, entities and main blockers.
Priorities
A clear list of the actions to take first to quickly improve structure and website comprehension.
Roadmap
A GEO roadmap: pages to optimize, content to create, FAQs to strengthen and internal links to review.
Depending on the project, the audit can then lead to AI content optimization, a complete GEO strategy, the redesign of key pages, stronger digital authority or broader SEO optimization.
Services related to the GEO audit
Frequently asked questions about GEO / AI audits
What is a GEO / AI audit?
A GEO / AI audit analyses the ability of your website and brand to be understood, cited and recommended by AI engines such as ChatGPT, Gemini, Perplexity, Claude, Grok or Copilot.
How is it different from a classic SEO audit?
An SEO audit mainly analyses indexation, keywords, technical issues, content and Google rankings. A GEO audit adds analysis of AI-answer visibility, entities, citable passages, answer structure and perceived authority.
How much does a GEO audit cost?
The budget depends on website size, the number of pages to analyse, the AI engines tested and the desired level of depth. A complete audit can generally start from CHF 800.
How long does a GEO audit take?
Depending on project complexity, a GEO audit can take between one and three weeks. Websites with many pages or several geographic areas require deeper analysis.
Is it useful if my website is already optimized for SEO?
Yes. A website can be properly optimized for Google but still be difficult for AI engines to use. GEO complements SEO by improving clarity, entities, structured answers and digital authority.
Do we need to rebuild the website after a GEO audit?
Not necessarily. In many cases, targeted optimization of existing pages is enough. A redesign becomes relevant if the overall structure limits visibility, conversion or future growth.
Can results be measured after the audit?
Yes. AI visibility can be tracked through query testing, citation monitoring, generated-answer analysis and the improvement of how AI systems describe your brand.
Which AI engines are analysed?
The analysis can include ChatGPT, Google Gemini, Perplexity, Claude, Grok and Microsoft Copilot, depending on objectives, language, market and priority queries.
Identify your GEO priorities before your competitors do
AI search engines are already changing how clients discover, compare and select companies. A GEO audit helps you understand where you are visible, where you are absent and which actions can strengthen your position.
If you want to prepare your website for this new generation of search, start with a clear diagnosis.