Cookie Policy
This cookie policy explains how ToutMarketing uses cookies and similar technologies on its website to improve user experience, measure website performance, and optimize our marketing services.
1. What is a cookie?
A cookie is a small text file stored on your device (computer, smartphone or tablet) when you visit a website. Cookies help remember certain information, analyze traffic, and improve website navigation.
2. Why do we use cookies?
We use cookies to:
- Ensure the proper functioning of the website
- Analyze website traffic and performance
- Measure marketing and advertising campaigns
- Improve user experience
- Understand visitor behavior
3. Types of cookies used
| Cookie type | Purpose | Example |
|---|---|---|
| Essential cookies | Ensure the technical operation of the website | User session, security |
| Analytics cookies | Measure audience and website performance | Google Analytics |
| Marketing cookies | Track advertising campaigns and conversions | Google Ads, Meta Pixel |
| Preference cookies | Remember certain user preferences | Language, settings |
4. Third-party cookies
Some website features may use third-party services that place their own cookies, including:
- Google Analytics
- Google Ads
- Meta / Facebook Pixel
- YouTube or embedded content
These services may collect certain browsing data according to their own privacy policies.
5. Cookie retention period
Cookies may be:
- Session cookies: deleted when the browser is closed
- Persistent cookies: stored for a limited period to recognize your device during future visits
The retention period depends on the type of cookie used and the settings defined by third-party services.
6. Managing cookies
You can accept, reject or delete cookies at any time through your browser settings.
Disabling certain cookies may affect website functionality or limit some features.
- Google Chrome
- Mozilla Firefox
- Safari
- Microsoft Edge
7. Legal basis
The use of cookies is based on:
- Your consent where required
- Our legitimate interest for cookies strictly necessary for website functionality
8. Data protection
Data collected through cookies is processed in accordance with our privacy policy and in compliance with the GDPR and the Swiss nFADP.
9. Changes to this policy
This cookie policy may be updated at any time to reflect legal, technical or marketing developments.
Last updated: 2026
Contact
For any questions regarding this cookie policy:
Email: contact@toutmarketing.ch